Art as Entertainment in the Musical Xanadu Essay - 619 Words

Art has been enriching the lives of men for ages and ages. From paintings on cave walls, to the Mona Lisa and her suspicious smile, to Andy Warhol and his intrinsic and thought provoking printed cans, art has impacted the lives of every man, woman, and child on Earth. These pieces of art all have strong social or philosophical messages, and have been studied by interpreters everywhere. What people do not usually take a second look at, yet still impacts their lives greatly, is art that exists purely as a form of entertainment. Art that is used as purely entertainment is not completely different from symbolic art or art that has inspired millions of people. This is apparent in the musical Xanadu, where the cultures of Ancient Greece and†¦show more content†¦Art that exists solely as a form of entertainment carries the same intrinsic value than any other art in that it has the power to change a persons’ life in a small yet powerful way. In the musical Xanadu, there are m any elements of both Greek culture and the culture that was popular during 1980s America. These elements are both represented in the plot of the story, as well as in the setting of the musical. For instance, the stages for the musical had columns that resembled Greek architecture, and yet at the same time the actors often had roller skates on and were rolling around the stage while singing/acting. This juxtaposition of cultures had a peculiar effect on the audience, as it was made to be satirical and often was used as a comedic gesture. One instance of this is when the actors make their way to Mount Olympus, where there are paintings of the gods and goddesses hanging and there is a heavy Greek atmosphere. Suddenly, Zeus comes out in a wheelchair, which on the back has a Nike symbol. This caused the audience to laugh because of the merging of the two different cultures. Another time is when Kira is flying through the air on Pegasus on her way to Mount Olympus. During this time, the audience sees numerous objects fly by behind Kira, one of which is ET. This juxtaposition of the Greek woman and mythological creature, as well as an old American movie, caused the audience to laugh and was used

Obesity Causes And Effects - 2292 Words

Obesity has been a topic of debate for decades. The prevalence of obesity in children in the United States has continued to rise, and there is still much debate on whether one thing or another causes obese effects. According to a Micro simulation analysis, one in three children in the US between ages 2 and 19 were obese between 2009 and 2010 (Kristensen et.al, 2014). Support has been shown that these numbers have only been increasing, as researchers have uncovered more about how childhood obesity manifests itself in our youth. As with many disease processes, obesity is of multifactorial origin. Genetics, social manipulation, and environmental factors such as diet and upbringing are all delegated to being causes of obesity. As environmental factors become habits in young children, genetics carries the weight of problems that children will have later in life, including type 2 diabetes, coronary heart disease, and behavioral problems, just to name a few outcomes (Porth, 2011). It is im portant to understand the cause and effects of childhood obesity, and implicate how childhood obesity is a multifactorial disease. Obesity is an excess in body fat, characterized by enlarged fat cells and higher than normal BMI. The CDC currently states that a child is overweight if the child’s BMI â€Å"is at or above the 85th percentile and lower than the 95th percentile of other children who exhibit the same age and gender (CDC, 2014)†. A child is obese if their BMI â€Å"is at or above the 95thShow MoreRelatedCauses and Effects of Obesity823 Words   |  3 PagesObesity occurs in all countries and it is one of the gravest problems in modern society. Mankinds around the world are concerned about obesity. One of the chief causes is unhealthy diets. Obesity is also due to lack of exercise and lack of education and awareness. Therefore obesity has various effects include risk of suffering from a range of health conditions, large fiscal expenditure on medical insurance and lack of self-esteem. One of the chief causes is unhealthy diets. There are high-calorieRead MoreCauses and Effects of Obesity832 Words   |  3 PagesThe epidemic of obesity is a medical circumstance defined as excess weight in the form of fat which may impair health. (World Obesity Federation, 2012). Obesity can be calculated by BMI which is body mass index. Obesity means BMI greater than 30. (ibid). This essay will outline the causes and effects of obesity. Diet, lifestyle, toxic environment and the causes of obesity are physical, psychological and economic are impacts. One fundamental cause of obesity is diet. Adolescence is perfect exampleRead MoreThe Causes and Effects of Obesity686 Words   |  3 PagesCauses and Effects of Obesity Overview Obesity according to Birmingham and Treasure means there is an excess of adipose tissue (fat) in the body (195). Today, hardly a day goes without the mention of an obesity related issue in the news. In a way, obesity is increasingly becoming a national epidemic. As medical practitioners debate on whether or not obesity should be regarded a disease, policy makers are mulling over what course of action should be adopted so as to rein in the problem of obesityRead MoreCause And Effect Of Obesity1477 Words   |  6 Pages Cause and effect essay Ahmad Elham ENG 111/FH21 Sunithi Gnanadoss May 2, 2017 After World War II, when the baby Boomer generation emerged, USA economy increased and people started utilizing fast food without a diet plan, without caring about nutrition in their food and the calories they were consuming caused obesity. At the same time, transportation and technology revolutions which meant to bring ease in nation’s lives, brought laziness and obesity. Ultimately, many others callRead MoreObesity : Causes And Effects1090 Words   |  5 Pages Causes of Obesity Obesity refers to the condition of having an extra amount of body fat. Obesity is caused by eating too much and moving too little. When an individual’s amount of body fat becomes too high, they are at a greater risk of being affected with life changing diseases such as heart failure, hypertension, type II diabetes, cancer, gallbladder disease, osteoarthritis, and others. This shows that people should become more physically active and attempt to make healthierRead MoreObesity : Causes And Effects2476 Words   |  10 PagesWhen you think of the general health of America, what first comes to mind? Most would likely answer this question along the lines of our population being overweight. Obesity is one of the leading causes of death in the US with at least 30,000 people dying from this disease each year (Obesity Epidemic). Obesity symptoms often arise at an early age and can lead to an array of issues well beyond excessive weight gain, but who is to blame? Many critics attribute the explosion of the disease to theRead MoreCauses And Effect Of Obesity1071 Words   |  5 Pages Obesity is known to produce a number of stress and inflammation responses in the body that lead to the activation of the inflammatory signalling molecules, Jun NH2-terminal kinase (JNK) and inhibitory kB kinase (IKK). Activation of these pathways plays a key part in the development of insulin resistance followed by progression to diabetes as they greatly affect inflammatory responses, insulin signalling, and lipid and glucose homeostatis (Nakamura et al. 2014). For example, activating the JNK pathwayRead MoreThe Causes and Effects of Obesity Essay1390 Words   |  6 Pagesresult of cause and effect. For instance, if a match is struck; a flame ignites, if water is put on the flame; the flame is extinguished, if more fuel is adde d to the fire; the fire gets bigger. A major problem in our society today, the problem of obesity, results from cause and effect. While many factors are involved, the causes for obesity are ultimately from choices made by individuals. One of the causes for the continuing rise in obesity in the United States is because the cycle of obesity, thatRead MoreCauses And Effects Of Obesity In America870 Words   |  4 PagesThe Centers of Disease Control and Prevention defines obesity as having a BMI over 30 (CDC). In the year 2000, roughly 30 percent of 20 year olds in America were obese. By 2003 that number had risen to 32 percent. That is a small window of increase. From the 1970s to the early 2000s, the percent of obese Americans doubled. This means that in 1970, only 15 percent of Americans were obese, and in the thirty years following, obesity took a sharp rise. In 1960, 13 percent of Americans were obese. TheRead MoreCause and Effect Essay on Obesity962 Words   |  4 PagesTiffan y Nali Period 3 May 20,2012 Cause and Effect Essay on Obesity Obesity is one of the main topics in America including one of the main reasons of death.-(begin with a subject) Detecting obesity is easy, but treating it can be very hard to do. Never have there have been so many teens and children not only overweight but obese. In some ways, it could be called the plague of the twenty- first century due to adolescents and teenagers indulging

Case Study Analysis Health and Disease

Question: Discuss about theCase Study Analysisfor Health and Disease. Answer: Introduction Health refers to being emotionally, physically and socially well not necessarily the absence of a disease. On the other hand, wellness involves having knowledge of and making choices towards better existence. According to Fink (2010), a disease to something an organ has while an illness is something a man has. A disease affects an organism and it could be because of an infection, an injury and so on. Illness best refers to feelings associated with a disease for instance fatigue, distress, discomfort or even pain. However, feelings of illness can be affected by factors that do not necessarily involve a disease such as fears and expectations. Disease and illness are closely related and take place at the same time all the same. Health and wellness rotate around the state of being well. Traditionally, health has been equated to absence of a disease as it has only been based on biological factors. A persons life is affected by psychological and environment related factors as well (Fink, 2010).A Biopsychosocial model plays a major role in explaining diagnostic conditions such as depression through identifying the psychological, biological and social factors. In a case of depression, psychological factors such as inability to cope with things, issues to do with being too judgemental and emotional instability may play a role in triggering. Social triggers may include an individuals environment and the people around you. Main Issues Arising from the Case Study Jason has had a lot on his plate, whereby he is the sole provider in the family, and his job is not well paying. He has to cope with the situation because of the expectations from the wife and the son and at the same time deal with the negative energy at his work place. Additionally, his involvement in an accident resulted in physical injuries. Notably, the car accident left the victim with a whiplash injury, which increased the level of difficulty of handling his roles at his place of work. Furthermore, he has to go to work via public means, which he was not accustomed to, and it has not been easy since he has to use the computer for long (Fink, 2010). Jasons boss as well has not been easy on him. The people around Jason have not made it any easier for him therefore intensifying the situation that could lead to a mental breakdown, trauma or even depression. For example, his work supervisors felt that he was not eligible to receive the benefits of the workplace cover claiming that the victim had only been involved in a minor injury (Janowski Steuden, 2011). All these factors constitute to unfavourable environmental and psychological issues that make Jason vulnerable to acquiring diseases. The factors surrounding the subject of the case study are only detrimental to his current state of health. This is because a person has to have conducive elements in their environment to support their health wellbeing. Below is a discussion of the implication that the conditions surrounding the victim have on his illness and wellbeing in terms of his health. Implication of the Issues Environmental factors have a large bearing on a persons health and wellbeing. To begin with, the subject of the case study have a medical issue after suffering injuries in the car accident. This is a major source of stress for him, as he can no longer cope with the demand of his boss at the workplace. Additionally, he has to deal with the demands from his family in that he remains to be the sole provider. This has not made it easy for him to deal with the stressful life he has been living and therefore this has a negative impact on his current state of health. According to clinical research on the relationship between stress and health wellbeing, it is clear that stress influences illnesses and overall health wellbeing negatively. This is because during strenuous times, the body is triggered to produce hormones and chemicals to help the body cope with the stress. This interruption with normal body functioning and the wellbeing of a person. At the same time, stress is known to reduce the body immunity and therefore will have an impact of the ability of the subject to recover from the injuries caused by the accident. Concerning the bodily functions, stress causes a slowed activity of some of the major processes in the body such as digestion. At the same time, it leads to lowered appetitive therefore reducing the level of nutrition required for the subject to improve their current health. As such, it would be imperative for the subject to have a better environment to support his recovery and wellbeing including that of his mind. The Relevant Wellness Wheel The wellness wheel provides a visual representation of the basic concepts required for a person to maintain the optimum health and wellbeing. It lays emphasis on the need to have a balance in life activities and surroundings to promote a continued state of wellbeing. The wellness wheel revolves around the physical, psychological, spiritual and social wellness. These are the particular factors that are requires ion the case study in improving the welfare of the subject and improving their chances of recovering from their injuries (Janowski Steuden, 2011). Notably, it is imperative that the subject have a better social environment since this has been the major cause of their stress leading to the deterioration of their mental and physical health. The wellness wheel indicates the bio psychosocial factors pertaining to the wellbeing of the Vitim. The injuries caused by the accident specifically constitutes to biological factors that have affected the wellness of the subject. The harsh works condition combined with the financial struggles that has become worse after the accident represents the social factors. Based on the surrounding circumstances that have surrounded the victim, it is clear that the victim has suffered psychologically (Sutker Adams, 2002). For instance, his inability to meet the financial obligation must cause stress on a psychological level since he has been the provider for his family. At the same, the victim has been subjected to unfavourable condition at the workplace, which would have an impact on his psychological welfare. All the factors combined have led to a situation where the victim is not bale to be productive, as they would have wished. Due to these factors, it is most likely that his mental wellbeing and recovery process would be affected. Biopsychosocial Factors in the Case Study Socially, Jason is worried that he might lose his job as well as his wife if he does not provide their necessities which places him at a risk of stress and illness. This can easily lead to depression which in turn will lead to physical health problems. Psychologically, Jason is at a risk of developing negative thoughts especially about his bosss opinion about him which will result to depression. Depression cannot cause liver problems but a person prone to depression may abuse alcohol which may result to the damage of the liver. Jason as well has been physically injured after his car accident and to some extent damaged his brain. Interaction between the social, biological and psychological factors determine the cause and outcome of wellness and disease. Responding to the Issues Owing to the unfavourable bio psychosocial factors that have surrounded the subject of the case study, it is important that they take an immediate action to remedy the situation. This will come a long way in improving their mental and physical wellbeing. From the analysis of the case study, one of the main issues that have led to an unfavourable environment for the wellbeing of the victim is the fact that he has had to work in a strenuous work environment to provide for his family. Working long hours have not helped the situation and can only contribute to a deteriorated state of health. As such, it would be recommendable for the subject to consider seeking a job that is less demanding. At the same time, he could encourage his wife to seek employment, as this would ease the financial burden that has fallen on him and which have now become worse due the reluctance of the organization he works for to pay for his insurance claims. In case seeking employment elsewhere is not an option, the subject would find it helpful to discuss with his seniors of the implications of the harsh work environment have had on his wellness (Sutker Adams, 2002). It would be understandable from the part of the company administrators as one of their roles is protection of the wellbeing of their employees to that they can maintain the desired level of wellness and good health to perform their duties optimally. Another action that would be effective in improving the mental and health welfare of the subject is consulting a psychological expert. Such a health professional would be placed at the best position in advising him on the best way to handle their current situation. Some of the common advices from psychological expert to such persons is the need to increase their social activities. For example, the subject should find it useful to have more involvement in social activities outside the work and family environment. This is because doing so would help take his mind away from the various bio psychosocial issues that have contributed to the deterioration of his wellbeing (Sutker Adams, 2002). Exercising would also go a long way in helping the subject improve their health and wellness state. References Fink,G. (2010). Stress consequences: Mental, neuropsychological and socioeconomic. San Diego, C.A: Academic. Janowski,K., Steuden,S. (2011). The multidisciplinary approach to health and disease: Selected papers. Lublin: Centrum Psychoedukacji i Pomocy Psychologicznej. Sutker,P.B., Adams,H.E. (2002). Comprehensive handbook of psychopathology. New York, NY: Kluwer Academic.

Scarlet Letter Study Guide free essay sample

What conclusion can you draw from the fact that every new colony must provide a prison and cemetery at once? People will commit crimes or die 6. How do most of the townspeople regard Hester’s punishment as too severe, too lenient, or appropriate? Too lenient and that she should be hanged 7. Do you agree that the harshest aspect of punishment by pillory was that it prevented the confined person from hiding his or her face? No, because the crime was not severe enough to merit humiliation Yes, because it was harsh enough to stop other’s from doing it again 8. Hester thinks of her childhood home as she stands on the scaffold. What does this glimpse of her past suggest about her family background? They started off with money and her family became poor. She married someone with money and her husband sent here (America). Husband is older, he marries her. We will write a custom essay sample on Scarlet Letter Study Guide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hester’s first crime is married for the wrong reasons (money). Married for her (Hester) own self-gratification. 9. Hawthorne says the Puritan townspeople were â€Å"stern enough to look upon her (Hester’s) death, had that been the sentence† but not fearless enough to mock and ridicule her. Do you agree that scornful mockery would be crueler than the attitudes Hawthorne describes here? Yes, it is like â€Å"rubbing salt in the wound† too be mean to her would be too much. To mock her would be to ruin her entire life. Chapter III 1. The stranger who appears at the outskirt of the crowd while Hester stands on the scaffold is slightly deformed. In what way? One of his shoulders was higher than the other. He is a white man but he has native garb on. He is raggedy and old. 2. What explanation does the stranger make to the townsman he speaks with that accounts for his combination of â€Å"civilized and savage costume†? He was captured by the Indians 3. The townsman tells the stranger that the judges have been lenient with Hester because of her youth because she is probably a widow. What was the severest possible penalty for adultery in the Massachusetts Colony? How long does Hester have to stand on the scaffold†? How long must she wear the scarlet letter? She could have been sentenced to death. She has to stand on the stand for 3 hours. She has to wear the A for life. 4. What seems to particularly disturb the stranger after he has learned of the sentence imposed on Hester?

Antigone Essays (457 words) - Antigone, Civil Disobedience, Creon

Antigone Essays (457 words) - Antigone, Civil Disobedience, Creon Antigone Sophocles' trilogy of Oedipus the King, Oedipus at Colonus, and Antigone is a powerful, tragic tale that examines the nature of human guilt, fate and punishment. Creon, Oedipus' uncle and brother-in-law, is the story's most dynamic character. His character experiences a drastic metamorphosis through the span of the three dramas. Creon's vision of a monarch's proper role, his concept of and respect for justice, as well as his respect for the design evolve considerably by the trilogy's tragic conclusion. In Oedipus the King (OK) , the audience is introduced to a Creon who seems to put loyalty to the king above all. He sympathizes with the tragic plight of King Oedipus and asserts no apparent ambition himself. His attitude toward the king is one of yielding and fulfilling reverence. Creon's notion of justice in OK stems directly from the divine. That which the gods have decreed must become law. It pains Creon to have Oedipus exiled, but he must do so as the gods have willed it. Creon's respect for divinity and prophecy seems to be his defining trait in OK. His attitude is one of unquestioning reverence. In Oedipus at Colonus (OC), one sees the beginning of Creon's decline. Creon has now come to occupy the throne that once belonged to Oedipus. It soon becomes apparent that his vision of the proper role of a king has changed to accommodate his new-found position. The emphasis shifts from that of a king who must rule wisely to one who must rule unyieldingly. The kingship becomes a selfserving instrument for Creon in his attempt to secure the return of Oedipus and the good fortune prophesied to accompany him. Creon's notion of justice is severely distorted in OC. He becomes monomaniacal - conducting his affairs with tyranny and belligerence. For example, he threatens to harm Oedipus' daughters if the blind beggar does not return to Thebes. His view of rightness and fairness is no longer in line with that of his subjects. In OC, Creon still retains some respect for divine prophecies. These have after all motivated his desire to return Oedipus to Thebes. Antigone reveals the ultimate extent to which Creon's character deteriorates. His transformation completes itself; he has become an unreasonable tyrant. Creon can no longer be called a king. He has become a despot. There is absolutely no justice to be found. Violence and threats of violence are the tools by which he rules. For example, his senseless threats to an innocent sentry reveal the true extent of his loss of reason. Creon has distorted the proclamation against Polyneices' burial, which was originally intended to foster Theban unity, into a display of rashness and incompetence. There is no mention of the gods and their intentions on Creon's behalf in Antigone. He has been so far destroyed by his own power as to dismiss the divine will that he originally thrived on.

Class, Race and Gender in The Associate essays

Class, Race and Gender in The Associate essays Many issues regarding class, race, and gender in corporate America are brought to the forefront in The Associate. The issue in this movie is that Whoopi's character, Laurel is one who doesn't get treated fairly because she is not in the elite class of the top-level executives, she is black, and a woman. She has the brains and the ideas, but still can't get ahead because of the stigma behind these labels. Out of desperation of hitting the corporate glass ceiling, she creates Robert Cutty, presumably rich, white, and male the key to success in corporate America. The issue of class is an interesting one. Often class is not looked upon as an idea independent from race and/or gender. The American upper class would like to view America as a classless country affording every member of society with equal opportunity for economic gain and success. In order to perpetuate this ideal of a classless society, the poor are therefore racialized and/or femininized. Race and gender are used to diver t attention away from issues of class inequality. The members of these categories are then defined by stereotyping labels of lazy, unfit, sexually promiscuous, and uneducated which prevent their success in society. However, class exists and is an independent ideal from race and gender. Classes exist in relation to one another in ways that are often oppositional, i.e., the benefits and privileges of one class are at the expense of other classes in the same way that men and whites receive benefits that are often at the expense of women and minorities. This ideal of the privileged versus the under-privileged is evident in The Associates portrayal of corporate America. Independent of gender, Sally is a prime example of the lower class within an institution. The camera subtly depicts her less than affluent position by placing her in the background when in Franks office while Laura is con...

Human resources case study Example | Topics and Well Written Essays - 1000 words

Human resources - Case Study Example This method does not require that all these sources be included but the more they are the better. Certainly, there are no known legal limits to the sources of rating that may be invoked in the evaluation of performance. Research indicates that the multiple-input approach has more accuracy and reliability in the final information provided (Bracken et al, 15). Top generate proper feedback it is necessary to ensure that the organisations culture and mission are considered since the purpose of feedback will differ with each sources. The Centre for Persons with Disabilities has a reputation of being an objective and goal oriented institution whose mission is to improve the lives of persons with disabilities as wells the affected families. The institution invests in research, education and training, demonstration services as well as technical assistance. The information gathered from the research is used as a platform for the diagnosis accommodation correction of the various body challenges. It also allows the families to leant new methods and ways of accommodations the affected persons challenge into their daily lives. The education and training aspect ensures that the service providers and families are equipped with techniques of dealing and managing the conditions. Any employee’s evaluation will therefore have to fall in line with the mentioned objectives of the institution to pass for good performance. Julie Williams works at The Centre for Persons with Disabilities as a clerk in the Interdisciplinary Training Division, and she helps children with disabilities to improve their learning process, and will collect data by conducting over the phone surveys, mailing out surveys, possibly emailing surveys. The phone surveys will allow the evaluation to have an interpersonal perspective with the various sources. It allows the evaluation to take into consideration the feeling of

First Session Presentation Essay Example | Topics and Well Written Essays - 1000 words

First Session Presentation - Essay Example Firm and clear corporate legislation can do much, but so can the 'softer' principles that invest our understanding of ethical dealing, and enhance the quality of human relationships. Good governance enhances stakeholder value, company morale, and productivity. The overall significance of corporate governance is that ethics must start at the top, and be constantly fostered there. Without ethical leadership there will be no ethical following. Openness should be the main point in corporate governance. Secret deals, the 'old-boy' network, family collusion, and power broking are often seen to be inimical to good strategic management. That openness might breach commercial secrecy may be true but it is argued here that, apart from commercial secrecy or national security, the strategic plans and commercial tactics belong to all stakeholders. Openness is the long-term goal of commercial stability. A high-integrity ethical code also supports the reputation of WJI. The use of an ethical code goes beyond specifics, and addresses a broader range of conduct in that it shows a commitment to good citizenship (Schuler, 1998). There is agreement that values and beliefs greatly influence organizational attitudes and behavior which form organizational culture. To a significant degree, values, beliefs, and attitudes govern behavior and decision-making activity in organizations. It is through shared values and beliefs that organizational culture impacts organizational behavior and, hence, effectiveness (Cairns, 2003). The key issues of culture will include open and proper financial reward for work done. The notion of tipping for some special reason has been common, but not all that common. Among such are the notion of collective responsibility, attitudes to women, judgments about body shape, usury, secret commissions, and loyalty-to-family over loyalty-to-principle. Among the important themes on business ethics and culture are those of the need to resolve issues of values in relation to different cultures, and to try to find principles that transcend culture; and the need to find means of teaching, encouraging and enforcing an ethical code in business. Corporate ethics will shape culture and affords an opportunity to discuss and resolve these human values in a non-threatening frame of reference. In a world of increasing prospects of cross-cultural contact there is a perceived need for a guide to human behavior that is minimally culture bound (Robbins, 2002). Organizational Structure Culture and structure must both be appropriate to provide successful innovation. Structure is the easier to change, being relatively changeable in the short term of a decade or less while culture may take centuries to change. WJI is based on a matrix structure which better fits the consulting nature of the firm. The capture of the matrix and its conversion into a space of regulation is easily demonstrated by recourse to any contemporary use of the notion of a matrix as the ordering principle for ideas, locations, positions and so forth. The matrix structure helps WIJ to perform the main tasks quickly and effectively (Robbins, 2002). The most important is that the level of errors and faults are lower than before. WIJ first corrected the structure before the establishment of innovation has a chance to result in a prospering economy. It

Correlation and Association Research Paper Example | Topics and Well Written Essays - 250 words

Correlation and Association - Research Paper Example On the other hand, the correlation coefficient measures the strength and direction of a relationship by utilizing the geometric relationship of the dependent variable Y with the independent variable X. It is defined as â€Å"the measure of association between two interval variables† (Willnat, Manheim and Rich, 2011), also known as the Pearson product-moment correlation. This coefficient predicts the values of Y according to that of the corresponding values of X. Because of its higher accuracy and efficiency in predicting values of association between variables, the correlation coefficient is still reliable even when the samples to be used in the test vary in size. Since the coefficient of association relies mainly on a specific sample size on guessing the measure of association instead of the whole population, the test for statistical significance is stronger using the correlation coefficient. The latter can accurately predict the association between variables based on any subgroups of a population, hence making it a reliable tool in any given statistical data

Communications Sector Infrastructure

Communications Sector Infrastructure Communication exchange system has become a crucial component in our lives today. Many businesses have thrived in connection with a viable communication system. This is a way in which a marketer has seen his firm optimize and maximize profits as a real interaction between him, and the consumer is enabled by the availability of communication system. Apart from that communication sector prevails in areas such as security department, finance department, transport department and many other critical sectors (Lewis, 2014). The finance department requires communication infrastructure in conjunction with other junior departments in harmonizing financial records as well as monetary gains from the business. Transportation department currently is being controlled using communication infrastructure in setting arrival and departure time for various journeys (DHS, 2015). Communication connections are mostly run by the private sector in the presence of Continuity Guidance Circular (CGC) which offers directions to the Non-Federal Governments (NFGs) on how to ensure the effectiveness of the program (FEMA, 2013). This circular encompasses all forms of organizations from tribal, local government, territorial and other non-governmental forms. All forms of communication are integrated into one unit and fed into the system using the internet (FEMA, 2013). This communication platform has evolved in proportional to cyber-attack. This is a threat lagging private sector behind in dissemination of quality services to its members. It is no doubt that many firms do not consider to carry out research on how well to protect their communication systems in case of an attack. All that they concentrate on is the profits to be collected (Etzioni, 2011). This is one of the many weaknesses many firms face and the issue needs to be addressed. Still, the transitions in the co mmunication technology platform have positively yielded success on the part of hackers who are in the frontline of innovations progress (DHS, 2015). Due to increased cases of hacking, the private sectors are left with no idea in which to discharge their responsibilities properly. Interconnection of computers to perform a central task has proved unworthy irrespective of many experts put in place to control the system (Raed Keating, 2014). This implies that consumers do not get their ordered products on time or else they lack information concerning a new product which might have been introduced in the market by their respective firms. This form of cyber-attack may come in as a result of competition for market domination by various antagonistic investors (Etzioni, 2011). Program Goals United States retains two guiding programs Continuity of Government (COG) and Continuity of Operations (COOP) which lay a foundation upon which every goal and vision of a given organizations are determined (DHS, 2015). This also ensures that citizens are offered only those services essential to them. In this case, all objectives, goals, and visions of the firm need to be reviewed. The private sector cannot solve the problem of cyber theft if the entire member companies do not comprehend the driving force to their business venture (Stergiopoulos et al., 2017). In 2008, George W. Bush signed Comprehensive National Cyber Security Initiative (CNCI) to secure communication attack for current and future economy. He urged all the stakeholders to focus on one goal, and that is cyber threats reduction (Hennig Rollins, 2009). Also, the agreement was cemented on the grounds of how the member firms and federal governments shared benefits. All goals of a business are met by satisfying the consum er needs. This assessment is important to the stakeholders in sending the right information to the government for the arrangement of support provision. It also indicates how many objectives the firm has been able to achieve during the operation period (Hennig Rollins, 2009). Discharge of Duties and Monitoring of Staff National Institute of Standard and Technology (NIST) department to set peculiar critical standards upon which communication infrastructure would be conducted (DHS, 2015). The key issue is how leadership is done and closes monitoring of the staff. Todays private sector should incorporate all the necessary information concerning the best infrastructure platform which would otherwise cope with cyber-attack menace (Knapp Langill, 2014). This is possible through the in-depth search of information the hackers might be using in lagging the economy behind. Once this information is collected, a firm background in collaboration with the government should be laid. This could only be achieved by enhancing a new database with new security coding system that could easily be manned from a central point (Knapp Langill, 2014). The databases should be enabled with data tracking mechanisms to detect all the specifications and the identity of any intruder into the system (Kotzanikolaou et al., 2013). The operating staff and their information should be easily monitored; should there be information leakage, tracing of the culprit will be easy. The government in line with the private sector should impose harsh rules that will apply to anyone who tries the cyber attack on all grounds (DHS, 2015). Again the consumers should be included in decision-making to ensure that the implementation of new communication system doesnt throw them out of business on the grounds of its operation and the guidelines. Communication Technology Assessment In every aspect of business operation, the introduction of a new mechanism of services is bound to yield setbacks which in this case are referred as risks. One of the greatest risks a private sector should be aware of is the ability to lose some of the stakeholders (Yan et al., 2013). This comes with new principles that would guide the operations of the system in securing a given department. For instance, change in the systems in the security department may imply that some of the operators have to be axed since the new system is capable of operating various sections that were earlier performed by different personnel. This is a significant threat since the fired individuals might be containing critical information that would interfere with the safety of department in case they decide to retaliate. Risk Evaluation The magnitude of a threat to the new system should be evaluated. In the security department, for instance, the axing of various departments and their operation staff should be closely reviewed. Because these experts still contain many secrets of the entire security staff, the option to send them home is utterly inappropriate. This is supported by the argument that in situations of retaliation by this group. In the government sector, a threat may impact severe consequences due to its broadness in management level and corruption scenario which remains to be a significant threat to success. Risk assessment can still be determined by the loss a firm will incur regarding devotion and money. Risk Management This is another area that requires attention in determining how the cyber-attacks can be managed. Application of approaches that lead to quality progress and effectiveness of the program should be the guiding principle of the government (FEMA, 2013). Registering, scanning and monitoring every step the operating team undertakes is another important measure to mitigate cyber theft. Still, on that ground, security department should strictly observe the person entitled to run the system (May Koski, 2013 The mission to improve the communication system targeting their counterparts will probably be aborted mainly through leaking of information. The system should be designed in a manner that it wont access any codes from outside the base. Just in case the hackers succeed in collapsing the system, the whole system should be set in a manner which destroys everything. This will assist in controlling cyber attacks in many fields of operation. Assessment of Programs Readiness The success of the whole operation should be measured by looking at how the business is running. In the case of improved profit margins and customer satisfaction, the operation of the system should prove applicable. This is contributed by strong leadership originating from senior positions at the junior level (Younis Kifayat, 2013). On the other hand, if the system runs in a reverse manner, it implies that the cases of cyber threat were not controlled. The firm and the government should work on adding more knowledge and pooling resources together to curb losses which would deteriorate the economy. It is crucial for business and security firms to move with technological advancements that are changing on a daily basis. It is a wise decision to do away with out of date technologies that are prone to cyber-attacks and embrace those which are secured against such threats. Communication infrastructure forms an integral part of any company and has a direct impact on performance. As such, maintaining the integrity of the infrastructure is critical. The Continuity Guidance Circular (CGC) offers directions to Non-Federal Governments (NFGs) on how to ensure the effectiveness of the program. The CGC provides a guideline on the dissemination of duties, continuous assessment of the infrastructure, risk management, and evaluation and also the assessment of the programs readiness (FEMA, 2013). References Department of Homeland Security, (2015). Communications Sector-Specific Plan an Annex to the NIPP 2013. Retrieved from https://www.dhs.gov/sites/default/files/publications/nipp-ssp-communications-2015-508.pdf Etzioni, A., (2011). Cybersecurity in the Private Sector. Issues in Science and Technology. Retrieved from http://issues.org/28-1/etzioni-2/ Federal Emergency Management Agency, (2013). Continuity Guidance Circular 1 (CGC 1) Continuity Guidance for Non-Federal Governments (States, Territories, Tribes, and Local Government Jurisdictions). Retrieved from https://www.fema.gov/media-library-data/1386609058803-b084a7230663249ab1d6da4b6472e691/CGC-1-Signed-July-2013.pdf Hennig, A Rollins, J., (2009). Comprehensive National Cybersecurity Initiative: Legal Authorities and Policy Considerations. Congressional Research Service. Retrieved from https://fas.org/sgp/crs/natsec/R40427.pdf Knapp, E. D., Langill, J. T. (2014). Industrial Network Security: Securing Critical Infrastructure networks for the smart grid, SCADA, and other Industrial Control Systems. Syngress. Retrieved from http://library.books24x7.com.ezproxy2.apus.edu/toc.aspx?bookid=77754 Kotzanikolaou, P., Theoharidou, M., Gritzalis, D. (2013). Assessing n-order dependencies between critical infrastructures. International Journal of Critical Infrastructures 6, 9(1-2), 93-110 Lewis, T. G. (2014). Critical Infrastructure Protection in Homeland Security. Somerset: John Wiley Sons, Incorporated. Retrieved from http://ebookcentral.proquest.com.ezproxy2.apus.edu/lib/apus/detail.action?docID=1813343 May, P. J., Koski, C. (2013). Addressing public risks: Extreme events and critical infrastructures. Review of Policy Research, 30(2), 139-159. Retrieved from http://onlinelibrary.wiley.com.ezproxy2.apus.edu/doi/10.1111/ropr.12012/full Raed, M. J., Keating, C. B. (2014). The fragility of oil as a critical infrastructure problem. International Journal of Critical Infrastructure Protection, 7(2), 86-99. Retrieved from https://pdfs.semanticscholar.org/745d/aa0b70a3e6ced165add2435036ab903bc999.pdf Stergiopoulos, G., Kotzanikolaou, P., Theocharidou, M., Gritzalis, D. (2017). Risk Mitigation for Critical Infrastructures: AUEB INFOSEC Lab Initiatives. Retrieved from https://infosec.aueb.gr/Publications/Risk-Tea%202017A%20CIP.pdf Yan, Y., Qian, Y., Sharif, H., Tipper, D. (2013). A survey on smart grid communication infrastructures: Motivations, requirements, and challenges. IEEE Communications Surveys Tutorials, 15(1), 5-20. doi:10.1109/SURV.2012.021312.00034 Younis, M. Y. A., Kifayat, K. (2013). Secure cloud computing for critical infrastructure: A survey. Liverpool John Moores University, United Kingdom, Tech. Rep. Retrieved from https://www.researchgate.net/profile/Younis_A_Younis/publication/262817790_Secure_Cloud_Computing_for_Critical_Infrastructure_A_Survey/links/5465ed3e0cf2f5eb180130d5.pdf

The Human Genome Revolution And Its Implications Essay -- Genetics Bio

The Human Genome Revolution And Its Implications Thanks to today’s technology, we can talk to people thousands of miles Rezadistant, view stars that are worlds away, and delve into our body on an unimaginable scale. This revolution has been peaceful for the most part, but the human genome threatens to be the smallest item to spark controversy in history. Both sides hold powerful cards, and, when the smoke clears, the decisions made in this country and around the world will alter the future for our descendants. On a more regional scale, no matter what happens, the genomes that reside in all of us will be scrutinized as never before, and they will finally be understood. The Rio Grande Valley is considered a rural area, an area where people do not seek treatment for their ailments as they should. Diabetes, obesity, heart problems, etc., run rampant throughout our community and the poverty of the area has only hampered efforts to turn back the tide on the war on such maladies. Personally, I am at risk for leukemia, gallstones, knee problems, and heart defects on both sides of my family. Any advancement in the field of medicine would certainly put a dent in anything that these historically difficult illnesses can throw at us. The Human Genome Project, run by the government of the United States of America, has begun to crack the shells of these human inefficiencies and failures. The DNA of every person has differences that make he or she unique from every other creature on earth. The Human Genome Project aims to take apart the human genome and look at the workings of what makes us tick. Gene by gene they have made progress and, in add ition, have created quite a stir within the international commu... ...God has created all things, and anything that lives is His work. He has given us the power to change the world, but we must strike the balance between advancement and absurdity so that He would know His own work when He saw it. This topic will not just be decided in the Valley or in Washington or The Hague. Instead, the fruition of work on the human genome will help decide the hearts and minds of the people across the globe, and that will determine the future of the human genome revolution. In these next few years, the human genome revolution will be pushed to its limits and the revolution will be tested on a pass/fail basis. Those that go against the decision of the majority will be looked down upon as either superstitious oafs or mad criminals. In the meantime, every voice lifted, regardless of opinion, will let our leaders know our wishes.

Hard Work or Luck

MARIA HERRADON GARCIA â€Å"When people succeed in life, it is because of hard work. Being lucky has nothing to do with success in life† Everyone will agree that hard work is the main key to every step of success but luck has also some role to achieve those successes. So many people in this world work very hard but still do not meet their dreams and goals. From my everyday experience and observation I can totally disagree with the statement. I think people should have good luck also to lead their hard work towards success. To be lucky in life you must have worked hard for it previously. There are very rare cases in hich people have accomplished their goals because of pure luck. You need to prepare your self. Since we are children we go to the school, to start feeding or minds with the basics. As we grow up we acknowledge more and more information that will be key in our lives, even if we don’t know it. Preparation is essential because in order to develop your ideas you need a background to support them. The important thing is to love what you are working on, because being passionate about your job will help you to rise your career and do greater things. You need to have dreams and goals in life even if they are rather mpossible but it is also good to settle some lower targets in a short period of time will help you to avoid feeling deceived. Some great examples of hard workers that have received their rewards are Pedro Almodovar and Steve Jobs. Almodovar was born in Ciudad Real, so knowing the possibilities that Madrid could offer him he moved to the capital at the tender age of sixteen years old, all alone, without his family. He worked very hard to make his way into the movie industry and his talent wasn’t given an award until the release of â€Å"Mujeres al borde de un ataque de nervios†, eleven movies later, when he got his irst Goya. At the age of 50 he finally won an Academy Award, achieving the dream of any moviemaker. The cas e of Steve Jobs is the example that even when you have been defeated you must carry on and keep trying. When he was expelled from the company that he himself founded, Apple, he started a new company neXT that become so successful that Apple decided to buy it, so in the end he returned to his first company and as CEO he raised Apple to a worldwide level not known before. Those were examples of people that worked hard all their lives to be in their position, but there are other occasions in which people success ust because of their luck. To be one of those people, you have to be on the right place at the right time. You never know when the luck might come to you so you need to be always ready, because these lucky strikes are not very usual and sometimes you may not even realise that it was a great opportunity until you have lost your chance. Stay positive, think that you will have your opportunity. You have to be surrounded by the right people, and no body likes that pessimist that ar e always grumbling about their bad luck and how unfair life is. Most of the times the attitude is more important than the aptitude.

Remembering Our First Stage of Education

Remembering Our First Stage of Education Most people have  good memories  of their elementary school days and one of them is recollections of a certain beloved teacher. Why not all? The result of  study  about successful and well-remembered elementary school teachers suggest that most of them actually enjoy working with kids, having fun and always happy to be with them. They can easily communicate with children; familiar with children’s needs, and always willing to understand. Memories of a Person Who Truly Loves Kids Pupils’ idea of a good elementary school  teacher  can be classified into three general categories – personal qualities, relationship with pupils, and teaching techniques. Study of students in grade 2 through 8 suggests that most of them frequently recall teachers who helped them in their work, kind, patient, polite, neatly dressed, friendly in and out class, and with a sense of humor. Moreover, in order of frequency, beloved and easily remembered teachers are those who are kind and thoughtful, having fun with kids, often in good mood, agreeable, friendly with a nice smile, considerate, smart and well-informed. Easily recalled #ElementaryMoments with beloved teacher seems linked to personal and behavioral characteristics associated with teaching efficiency. In practice, this is the ability of an elementary school teacher to create a learning atmosphere for kids, motivate them to take risks in the learning process, become more inventive and accept new ideas. These teachers according to literature are those who take a student of her or his normal frame of reference and help them see new possibilities even in complicated situations through humor. DEVELOPING STUDENTS CREATIVITY AND SELF-EXPRESSION THROUGH CRAYONS Memories of Effective and Inspiring Elementary School Teachers Most people have an implicit and internal definition of effective teaching. Most of us can easily distinguish a good teacher from a bad teacher. Everyone seems knowledgeable of what actually constitutes good teaching such as Ms. May and Mrs. Moody’s former elementary school  students who remembered them as funny but effective teachers. Ms. Daisy May is a kind of teacher who always starts the class with a smile. She is serious about teaching and often gives her students a lot of work. However, despite the difficulty, her great sense of humor made her classroom both fun and educational. Ms. May is kind and friendly in and out of the class but she never jokes about her class requirements. For instance, she was upset and failed almost the entire class when her students did not buy the book she required. Mrs. L. Moody, on the other hand, is a  sixth-grade teacher who is frequently remembered for her energy. She was loud, funny, but serious to her teaching like Ms. May. Although the qualities sound contradictory, Ms. Moody is an effective elementary school teacher who inspired many of her former students (now successful teachers) to pursue a teaching career. These teachers are best remembered for balancing classroom fun and learning. Their ability to â€Å"break the ice† and make students truly excited about coming to class and learn to separate them from the rest. They have the personal, relational, and teaching skills of an effective teacher that most students regard as best #ElementaryMoments.

The eNotes Blog A is for Author Self-Publishing GoesLegit

A is for Author Self-Publishing GoesLegit Just a few years ago, if a person tried to self-publish his or her work, the general reaction from most people would outwardly be, Oh! Good for you! Congratulations! Inwardly, however, those people would think two words:   vanity press. Vanity, of course, is derogatory. The general assumption was that you had been turned down by legitimate publishers but refused to admit your work wasnt up to par. At great cost to yourself and to stroke your own ego, you turned to self-publishing. Today, however, the publishing industry has undergone drastic changes in regard to self-publishing. There are three major reasons it is easier today to not only get your work out there, but also have it get noticed and perhaps even make some money. 1. Easier to Get Noticed by Traditional Houses: Alan Rinzer works for both a major publishing house and provides private editing services to freelance writers. Rinzer says that literary agents are now beginning to seriously consider self-published works, especially younger and up-and-coming literary agents. 2.   Ease of Technology: You dont have to know complicated computer languages or programs anymore to publish your work electronically. Companies like Issuu, BookBrewer, and Monocle make self-publishing, if not effortless, do-able by the almost anyone with computer experience. 3. Proliferation of Social Networking: Trip Adler, CEO and co-founder of Scribd says that it is   much easier to share what you are reading if you are already reading on an Internet-connected device with your whole social graph right there. Over the next year, youll see a lot more books, short stories, poems, and other written material recommended to you by your friends and through your likes and interests. There are forums like BookGlutton, which lets readers and reading groups converse inside a book via a widget.  Be smart about your promotion and form relationships with bloggers and have them promote you, as I am doing right now for a fellow author. Like bands who once never would have been heard before the (seemingly) abrupt and complete reorganization of the music industry, the publishing industry is experiencing a similar restructuring. Power to the writer! Power to the reader!

Journal Research Paper Example | Topics and Well Written Essays - 1250 words

Journal - Research Paper Example I know what it is when I encounter it through common sense, interpretation and history. Furthermore, I know what it is when I encounter it if I presume that the source of information can be reliable or trusted. This is because I do not judge to know the truth otherwise, and also I do not want to entrust neither to the reality nor to the invalidity of that which I come across. In particular, since the environment can only be viewed through our brain, the things we come across can only be known or interpreted subjectively. Plato’s Myth of the Cave I hold the view that if we as human beings did not have reason then we would not be proficient to live better.   As Plato noted, inside man dwells two very powerful aspects, that is an appetitive aspect and the spirit aspect (Reale 231).   For that reason, the world of ideas was always there, that is why the only approach we can truly make sense of it all involves uncovering by our self. Knowledge cannot be affected any more than i ndividuals can and it is only reason which can help a person to decide. Without reason we take steps in a manner which pay no attention to rational sense. Therefore, the initial step is to recognize that knowledge goes beyond what is simply present in experience, and then recognize that there exist notions which can only be acquired through hard thinking. An example in my life is the Goldfish in my tank, since the Goldfish cannot reason, I usually feed it what it ought to eat and if I give it more food than what it is required, it will continue feeding until it eats a lot than it can withstand and finally die.  Thus, the goldfish does not possess the capability to think, or to reason, and this supports Plato view that the ability for enlightenment rests within the soul and knowledge or education are not issues of native capacity but they are of moving from the cave or generating things to focusing on eternally ideal nature or real things or knowledge . Reason Human nature is defin ed by reason since human beings are not merely in steady interaction with the environment, but also under constant interaction with their inner reality. Therefore, reason entails individual’s reactions to life stresses arising from diverse nature (Velasquez 53). Reason possess higher stature in determining human nature, since it is something that people share with nature itself, even as it connects the apparently immortal aspect humans mind with the universal order. Reason is the natural sovereign which presides over other human parts like spiritedness or emotions. As Aristotle put it, the highest level of human happiness lived consistently, exceptionally and wholly is in agreement with reason. The source of reason is the environment since the human environment offers certain callous demands or incentives, and when their concentration and occurrence are inside the confines of human tolerance, then they can stimulate a person motivation and improve the capacity to make sense o f things (Reale 30). This is because reason is the capability to

Land law part 2 Essay Example | Topics and Well Written Essays - 1000 words

Land law part 2 - Essay Example The property which was habitable in 1997 has deteriorated over the years. It has become very damp, because the gutters are very dilapidated and when it rains water runs down the outside walls of the property rather than down the pipes and into the drains. The sash window frames are rotting and mould is growing in the bathroom where it is impossible to open the window at all. Cracks are appearing in the ceiling and P thinks there could be some loose slates on the roof. He has rung Bridley Housing Association’s offices on a number of occasions this year to tell them about the damp, but no-one from the Association has visited the property or carried out any repairs. In order to be able to advise P and Q it is necessary to examine the law in relation to short term licences. This will involve a discussion on the difference between a lease and a licence, and the different rights given to leaseholders over licence holders. From this it should then be possible to advise P and Q of their rights to insist on the repairs being carried out. In the UK leases can be distinguished from licences in relation to the occupation of the property. With a lease the occupier will enjoy exclusive occupation and the amount paid for the property will not include any services. Landlords cannot terminate leases at short notice. By comparison those who have a licence do not have exclusive occupation and the landlord can allow other persons to move into the property. Where the agreement is deemed to be a lease the lessee would have full ownership rights over the property.1 If the occupier does not have exclusive ownership, than the courts will deem that a licence has been created. In Shell-Mex & B P Ltd v Manchester Garages Ltd [1971]2 the court distinguished between a lease and a licence by examining where the control lay. In this case the court

Business report-progress report Essay Example | Topics and Well Written Essays - 500 words

Business report-progress report - Essay Example However, they also come from a generation when parents tended to spend more time with their children. The millenials are also quite different because they grew up during the technology boom. Thus, they tend to have much stronger technological skills than others of previous generations. Charicteristically, they are known to be skeptical and impatient, being both image-driven and expressive. The findings discovered here are consistent with the findings done in primary research, so therefore, the analysis of their characteristics is important to take into consideration. Millennials respond to techniques that allow them to both express themselves and prove themselves. They tend to work faster and multi-task better than those of previous generations. They are also very good at adapting. Therefore, it is important to approach them and allow them to work in situations that allow them to both multitask and to be expressive. Millennials are interested in technological savvy jobs that provide them with upward mobility as well as benefits. Overall, they seem to prefer technological challenging jobs and are interested in career paths that allow them to use their multi tasking abilities. Focus on image is very important when recruiting generation Y. Generation Y is attracted to image, so therefore it is important to use a technological approach that will catch their attention. A general focus on technology with a strong image base will gain their interest; i.e., one can advertise successfully on the Internet with a very catchy visual ad. Effective retention targeting for generation Y includes motivational skills. It is important to motivate these individuals, as sometimes they require a little more â€Å"push† than previous generations, but once given that motivation, they have the skills necessary to be very innovative and productive. In order to promote cross-generational

Chinese Mythology Essay Example for Free

Chinese Mythology Essay Chang-e is the lunar goddess in Chinese traditional myths. In China, she is a widely known character. She is known as a very beautiful woman who is living alone in a palace in the moon called â€Å"Guanghan Palace†. Her story is one of the most famous tragedies in Chinese myths. Recently there are several â€Å"retold† versions of the story of Chang-e’s ascent to the moon in different media. In 2010, there was a teleplay named â€Å"Chang-e† that told about the love story of Chang-e, Houyi, Wugang and Jade Rabbit. In the retold story, the relationship of these four persons is very complicated at the beginning. Later on, Houyi falls in love with Chang-e and Wugang is in love to Jade Rabbit. They try to start their new lives happily. However, a great flood troubles people, and it can be only resolved by Chang-e. The Jade Emperor gives 2 pills to Houyi and Chang-e but one of the 2 pills is destroyed and exchanged a fake one by a scoundrel. Houyi eats the fake pill when he knows this since he wants Chang-e to float to the moon and control the tides, so that she can stop the disaster. At the end, Chang-e floats to the moon alone. Jade Rabbit sympathizes with Chang-e so she also floats to the moon to accompany her. The 2 couples are both separated. There are several versions of the ancient myth about Chang-e. But the most famous one is from the book â€Å"huainanzi† . Chang-e is Houyi’s wife. Houyi gets elixir from Xiwangmu (the Western Queen Mother), and give it to his wife to store. When Houyi is going out to hunt, his student Fengmeng try to steal it but he is discovered by Chang-e. When he wants to kill Chang-e, she swallows the elixir and floats to the moon. Houyi is very angry when he backs home and Fengmeng has already fled. Houyi feels sad and miss Chang-e, so he prepares some fruits and cakes Chang-e likes as sacrifices to worship. The Mother of Moon shows mercy and allows them to meet in the night with full moon. People believe Chang-e has become the goddess of moon after hearing of the story, so they follow Houyi and pray to her. This is the origin of worship to Chang-e on Mid-Autumn Festival. Although there are many myths in ancient China, Chang-e’s story becomes one of the most famous. People have retold it for thousands of years. It is because of the â€Å"Yin Yang† culture in China. â€Å"Yin† means negative, dark, cold or female, etc. Chinese people believe the moon belongs to â€Å"Yin†, and it is the most â€Å"Yin† thing in the universe. Also, Chinese people think the moon is beautiful but lonely and cold because of the nature of Yin. So, people believed that the deity of the moon should be also beautiful, female and alone. In the story, Chang-e is a young and very beautiful woman. Her image fits people’s thinking of the moon. Her husband Houyi is a hero with great power and good at archery. He shot down 9 suns. Although these two persons are nearly perfect, their love story is a tragedy. People always remember those sad and beautiful love stories. This is the reason why tragedies are always retold again and again. Also, Chinese think that the wanes and full of the moon hint the parting and meeting of families or lovers. As the great poet Su Shi said, â€Å"People have sorrow and joy, they part and meet again and again. There are wanes and full of the moon, it is sometimes covered and it sometimes shines. These are always regrets since the olden days. † This impression fits the situation of Chang-e and Houyi. They are separated but still can meet in the night with full moon. On another hand, ancient Chinese were very curious about the moon. They thought the moon was beautiful but mysterious, and they always imaged the nature and story of the moon, and tried to get some ideas to go to the moon. From a long time ago, there are so many literary works talking about the moon. Ancient Chinese reposed their thinking on the story of Chang-e’s ascent to the moon, and retell the myth again and again. The popularity of the story of Chang-e shows ancient Chinese people’s eagerness and willingness to explore the moon. Even though they had no abilities to go to the moon, they tried to pass the idea to posterity, and that really comes true recently. In the past several decades, the space flight technology has developed significantly. Nowadays, it allows humans to go onto the moon already. In 2007, the Chinese Lunar Exploration Program (CLEP) was launched, and the program is also named â€Å"Chang-e Program†. The lunar orbiters and lunar landers launched in this program are all named â€Å"Chang-e 1†, â€Å"Chang-e 2†, etc. The naming of the program and orbiters and landers hints that the Chinese people’s dream of going to the moon finally comes true. Chinese people can finally set foot on the moon back like the lunar goddess, Chang-e. In contemporary China, the influence of the story of Chang-e still exists in other aspects. The story is retold again and again in different media, such as films, teleplay and cartoons, etc. It is even included in Chinese primary students’ textbooks. Furthermore, many people still keep the tradition of worship to Chang-e on the night of Mid-Autumn Festival, when the moon is said to be largest, and Chang-e can hear the pray of people. People will prepare moon cakes and fresh fruits as sacrifices to the lunar goddess, as what Houyi did many centuries before. This tradition shows Chinese people’s mind does not change among thousands of years. Chinese know that the parting and meeting of people are unchangeable, just like the nature principle that the moon wanes and becomes full, moves in circles. Therefore, on the night of Mid-Autumn Festival, people recall their family, friends or lovers. The olds hope their children and grandchildren can be with them to celebrate the festival and view the full moon together. And in the night, adults will tell the story of Chang-e to the children, and introduce the culture of Mid-Autumn Festival. The story is retold again and again, and passed to the posterity. Even though those family members has left hometown, they will try their best to back home before the festival to celebrate with the family. In the night with full moon, they pray to the lunar goddess for reunions of members of family. People are eager for â€Å"Yuan†. In Chinese, the word â€Å"Yuan† means the shape of circle and also the reunion of members of family. On the Mid-Autumn Festival, people always pray for â€Å"Yuan† of both the moon and family. Even though the myth of Chang-e’s ascent to the moon has more and more retold version since people’s different interest in different times, the culture of it will never change. Chinese people will keep the core value of â€Å"Yuan†, as well as other Chinese traditional core value. References 1. Wen Yu , (2010) ‘ ’, Enorth. com. Retrieved from http://ent. enorth. com. cn/system/2010/11/23/005412956. shtml 2. Gao You. Huainanzi Explanation . Worldbook Taiwan, 1965. 3. Jiang Pei Ying , 300 Song Poems . Thread-Blinding Books Publishing House, 2003. 4. Liu Zhi Qing , (2007) ‘â€Å" † ’,Xinhuanet. Retrieved from http://news3. xinhuanet. com/tech/2007-07/07/content_6340313. htm.

How strong is George and Lennies relationship in Of Mice and Men. Essa

How strong is George and Lennie's relationship in Of Mice and Men. Although not the same, their always together. John Steinbeck, author of of mice and men, makes a powerful relationship between George and Lennie. The love they have for each other, the feelings they have, and the dreams they look forward to accomplish together is just so priceless. For them two, friendship is everything. They do not care much for anything else beside loosing each other or getting apart. There is a strong bond in between them two. It never makes them feel alone, helpless, or poor. They are two opposite people on a lifetime journey. George is so kind, responsible, patient, and an understanding man. He understood Lennie when he finally defended him self from Crook, or when he got in trouble at Weed. If George were not a good friend, he would not be with Lennie, wasting his time. George loves Lennie and always wants the good of Lennie. In addition, he helps him find solutions or get away. He disciplines him and tells him what he did wrong. Lennie is the man who always keeps George back from achievement. He is innocent and a forgetful man. Soft and furry things usually get him in trouble. Lennie idolizes George, his kind caretaker, almost like a God. He does every thing that George does, copies him, and wants to be just like him. In addition, he does every thing that George tells him to do. Like when Lennie jumped in the river one time when George jokingly told him to do so. Moreover, Lennie did not even bother to defend himself when Curly was beating him. He remembered what George told him, not to get in trouble. Lennie never intends any harm. It just happens. George may act cruel, or spiteful, but he never means what... ...nicest, and the hardest thing George can ever do for him. He always helped Lennie in his life and George still did in Lennie's last few moments by letting him die peacefully and mercifully while dreaming. Killing Lennie did not make George's life easier. Actually, it made it harder because now he is like all the other men working at the ranch. Now he cannot say that he is not like the others because now he does not have Lennie with him. Now he does not have someone beside him to talk to and share feelings. He does not have a partner to go along with everywhere. Now he does not even have a dream or any hopes. For the reason that all his dreams died along with Lennie. All this information is the proof of how strong George and Lennie's relationship is. They did all they can do for each other but unfortunately could not have gotten further in life together.

How well does BA protect its employees? Essay

Employees from BA’s prospective are an investment and for BA to get a return on this investment they have to protect it. In this section I am going to evaluate how well BA protects its employees I will use evidence from BA sources to back up each of my points. How does BA protect its employees? Bas takes the safety of its employees very well I know this because in the BA report they say â€Å"The safety and security of our customers and employees in the air and on the ground is a paramount to British Airways and at the heart of our business.† This statement suggests that the safety of BA’s customers is the most important part of their business. it also says that the protection of customers and employees is what the business runs around. BA protects its employees in a number of different ways, for example if an employee is working in an office in front of a computer BA will then make sure that the employee gets regular brakes so that the employees eyes do not get damaged too badly. This is one way that BA protects its employees. BA also protects its employees by reducing the risk of them injuring themselves. They do this by putting up hazard signs that show the employees to be careful. An example of this is wet floor signs these signs show employees that the floor is wet and slippery which instructs them to be more careful. Another way that BA protects its employees is by introducing stress management policies. This is because stress is a major factor that may affect an employee’s health. BA has tried to reduce the amount of stress within the business by introducing a â€Å"stress management policy†. Examples of the policies that BA uses to reduce stress is management training, employee involvement programmes etc†¦ It is one of BA’s top priorities to protect their employees if they don’t then this will mean that the employees will start to get de-motivated and not come to work this will therefore create a decrease in the production of work from the employees as they will not be in most of the times. BA protects its employees very well this can be seen in the graph below which shows the amount of days taken off by employees. In this graph you can see that BA has got quite a low amount of people taking days off related to illnesses at work. This therefore shows us that the employees are happy working at BA. BA also says: â€Å"We have a target of reducing the number of days taken of due to work related injuries by 30 % by 2010† The statement above suggests that BA are working on reducing the amount of work related injuries this shows us that BA are very concerned about the safety of their employees. BA spends 120million pounds on the security of their employees this shows us that they are very concerned about the safety of their employees. We can see that this is paying off as less people are taking days off this is shown in the graph above. The table above shows that BA has reduced the amount of injuries within the business therefore showing that BA’s 120 million pounds security investment has been put to good use. It also shows that BA wants to keep on decreasing the amount of injuries that have happened to employees. In the table above you can also see that the working day’s lost per 100,000 people is 4300 days this is a very low amount therefore showing that BA has protected there employees very well as they are coming into work very regularly. An example of a BA employee getting injured is when a cabin crew employee fell from the doorway of a 737 plane. The employee suffered 3 fractured vertebrae. When BA heard of this they then acted on it and tried to reduce the chances of this occurring again. The table above shows that the amount of injuries to employees inside BA has been reducing constantly for the last three years, but there is stillroom for improvement in the serious injury section where the results show it has risen by an extraordinary amount. How do the trade unions implement national and local working conditions? The trade unions within BA have a very big influence on the decisions made by BA, if BA make a decision that the trade unions do not like then they will cause a strike to occur and give BA a bad reputation. An example of where this occurred was the strike that occurred at Gate Gourmet this was because the trade unions felt that the working conditions where too bad. When this strike occurred it meant that BA had to cancel flights this meant a loss in profit and bad publicity, which caused a downfall for the business. BA would not want to get into situations like this. The trade unions can implement the working conditions by arranging strikes like this. These strikes cause the business to think about keeping the working conditions up and to think about the employees before they take any actions. The trade unions do not have to strike to implement anything, this is because the trade unions can negotiate with the managers of the department and discuss what the working conditions are like. by doing this the trade unions can work with the business to get better working conditions for the employees, this way the managers and the employees are happy without resolving to conflict. Overall the trade unions are a big factor that influences the decisions that the business makes. The main way that they implement the working conditions is by working with the business to tell them the conditions that they want. They may also complain if the conditions that are promised by BA are not met.

Porter Generic Strategies on Indian Automobile Induatry Essay

PORTER’S GENERIC COMPETITIVE STRATEGY Automobile Sector MARUTHI: Low Cost Product – Differentiated service Product Pricing: Maruthi build high walls of safety against competition by its very competitive pricing i.e. pricing as low as possible for the particular product. Maruthi has also been a company that has strived for sustainable development with their â€Å"three R† framework standing for â€Å"reduce, recycle, reuse† in its plants, so that there is a minimal stress on resources emphasizing on low cost while retaining their promise to the customer. Maruthi Product – Target Market – Pricing As important for low cost provider they are also backed by huge economies of scale as depicted below; Customer Service: In the other hand maruthi has been sought by people for its distribution and service availability across the length and breadth of the nation. â€Å"Yes, you can get lost in India, but chances are there will be a Maruti Suzuki Service Station close at hand. Wherever you go, across the length and breadth of this vast nation, our service network follows.† boasts maruthi relying on its widest service network servicing more than 40,000 cars a day. Maruthi has been No.1 in the J D Power Customer Satisfaction Award for a staggering 13 years in a row. It’s a survey that rates the after-sales service experience, one that no other global car market leader has won even once. Source:Maruthi.co.in TATA: COST LEADERSHIP Tata motors is a part of the conglomerate TATA and their focus is to provide cost effective solution to their customers going in line with their mission of â€Å"To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.† Source: Tatamotors.com Focusing on values like Integrity, Accountability, Innovation, Passion for excellence with their focus to provide low cost solution ranging from TATA flag mark product NANO. The following picture gives the price list for the cars, Source: Car pricedhekho.com Their economies of scale are one of the highest in the industry signifying the low cost in production also reuse and less emphasis on design features and these coupled with their unique processing of fixing reverse methodology of pricing the product first and thereby innovating and designing so as to fit the price makes them the leader in providing low cost solutions reaching out the customers. TATA also boasts it service network being wide and reachable in almost all corners of the nation but their main focus and strive is on providing low cost solutions. MAHINDRA: DIFFERENTIATION (BLUE OCEAN STRATEGY) Mahindra & Mahindra (M&M) manufactures utility vehicles (UVs), tractors, commercial vehicles (CVs), three-wheelers and gensets. Mahindra was the first mover when it comes to utility vehicles in India and has an indomitable market and place in customer mind when their focus is on performance under optimal price. It is India’s market leader in UVs and tractors and In land, Mahindra has dominant share in all its segments – | Source: SIAM, Company Data, Credit Suisse estimates| Mahindra earns a competitive advantage via a combination of a tractor and UV business in India which face very little or no competition. Mahindra brought in SUV’s in Indian market focusing on raw power and performance with the launch of Bolero and the launch of Scorpio has proven to be a game-changer for the company and has help it transform its image from a people-mover to luxury SUV manufacturer followed by launch of its most-awaited XUV 500 dominating the SUV category with its differentiated products. All this was keenly observed by famous strategist and thinker Mr. C K Prahlad and named the whole milieu as â€Å"FORTRESS MAHINDRA†. Fortress Mahindra means that if you go into a certain mobility business where you can share procurement, where you can share research and development synergies, where you can share logistics, where you can share brand, you can share channel and then create a mobility web where it becomes easier to enter a  mobility business that somebod y else can’t and easier to defend when somebody tries to emulate. Source: Business Today

The Native Son essays

The Native Son essays The novel Native Son, written by Richard Wright, is a book that deals with a poor, black man named Bigger Thomas growing up in a rat-infested one-bedroom apartment on the South Side in Chicago during the Depression. It deals with the racism between blacks and whites, the poor and the rich. This man Bigger Thomas feels like that he is trapped and doomed to a destiny of constantly being on the bottom of the social ladder because of the whites. He does not like the whites because he thinks of them as being masters or as being people who tell the blacks what to do and where to go. He works as a chauffeur for a family named the Daltons. But one night, as he is driving one of the Daltons, Mary, the daughter, to go meet her Communist boyfriend Jan, the three of them end up drinking and becoming drunk. Bigger drives Mary home and while she is putting Mary into bed, Marys blind mother walks in to the room, and Bigger becomes scared that Mary is gonna reveal Biggers presence so he smothers her face with a pillow to make her be silent. But as he is doing that, he accidentally kills her so he ends up burning her body in the furnace. He tries to cover up the whole incident by trying to frame a kidnapping and ransom by signing it Red to try to frame Jan, the boyfriend of Mary. But the family ends up finding the bones in the furnace so they find Bigger, and the town sentences him to death. Bigger was doomed from the beginning. He was a black man growing up in a rich, white society. He knew that he was not going to become anything. What I did not like about this book was how the author wrote from such a pessimistic view of the whole blacks versus whites issue. He made is seem as if you were black growing up in Chicago, that you were not ever going to become anything, that you were doomed to say poor and live like rats. What I did like is that, the author really showed how it was during ...

Ethiopian Famine 1983-1986 essays

Ethiopian Famine 1983-1986 essays The 1984-85 Ethiopian famine was characterized by war and drought. It was an emergency with ethical and political dilemmas, bringing about operational and political division within the international community. Aid was misdirected and too little was done too late. Ultimately, more people were harmed than should have been. Responsibility lies with Ethiopias revolutionary government, abused NGOs, the reluctant U.S. government, and a neglecting UN. This emergency was never fully resolved amidst a mix of success and mostly failure, leaving lasting impressions on the West. Periodic droughts, overpopulation, and governmental destabilization have caused such famines throughout the 20th and into the early 21st centuries (Varnis 44). Under severe famine and labor, student, and military discontent, Emperor Haile Selassie's government was deposed in 1974. The armed forces dissolved the parliament and established the communist Provisional Military Administrative Council, the Derg. December 1974, the Derg announced its plan for a state controlled economy; all major companies and land were nationalized in 1975. Long-standing rebellion by the Eritrean Peoples Liberation Front (EPLF) and a new revolt by the Tigrayan Peoples Liberation Front (TPLF) further complicated distaste of policy by rural areas. The Workers Party of Ethiopia was established in 1984, with Col. Mengistu Haile Mariam as Chairman. The Government embarked on programs of "villagization" and resettlement from the highlands into lowland areas; some 3 million peasants were forced to abandon their l ands under the supervision of militiamen as part of villagization and 600,000 starving people were forcibly transferred, before the policy was abandoned in 1986 (Jean, par. 17). The People's Democratic Republic of Ethiopia was founded, with Mengistu as President, just as the EPLF achieved major successes against government forces in late 1987. In 1989 the TPLF removed g...

Evidence for American Human Settlement Before Clovis

Evidence for American Human Settlement Before Clovis Pre-Clovis culture is a term used by archaeologists to refer to what is considered by most scholars (see discussion below) the founding populations of the Americas. The reason they are called pre-Clovis, rather than some more specific term, is that the culture remained controversial for some 20 years after their first discovery. Up until the identification of pre-Clovis, the first absolutely agreed-upon culture in the Americas was a Paleoindian culture called Clovis, after the type site discovered in New Mexico in the 1920s. Sites identified as Clovis were occupied between ~13,400-12,800  calendar years ago (cal BP), and the sites reflected a fairly uniform living strategy, that of predation on now-extinct megafauna, including mammoths, mastodons, wild horses, and bison, but supported by smaller game and plant foods. There was always a small contingent of the Americanist scholars who supported claims of archaeological sites of ages dating between 15,000 to as much 100,000 years ago: but these were few, and the evidence was deeply flawed. It is useful to bear in mind that Clovis itself as a Pleistocene culture was widely disparaged when it was first announced in the 1920s. Changing Minds However, beginning in the 1970s or so, sites predating Clovis began to be discovered in North America (such as Meadowcroft Rockshelter and Cactus Hill), and South America (Monte Verde). These sites, now classified Pre-Clovis, were a few thousand years older than Clovis, and they seemed to identify a broader-range lifestyle, more approaching Archaic period hunter-gatherers. Evidence for any pre-Clovis sites remained widely discounted among mainstream archaeologists until about 1999  when a conference in Santa Fe, New Mexico called Clovis and Beyond was held presenting some of the emerging evidence. One fairly recent discovery appears to link the Western Stemmed Tradition, a stemmed point stone tool complex in the Great Basin and Columbia Plateau to pre-Clovis and the Pacific Coast Migration Model. Excavations at Paisley Cave in Oregon have recovered radiocarbon dates and DNA from human coprolites which predate Clovis. Pre-Clovis Lifestyles Archaeological evidence from pre-Clovis sites continues to grow. Much of what these sites contain suggests the pre-Clovis people had a lifestyle that was based on a combination of hunting, gathering, and fishing. Evidence for pre-Clovis use of bone tools, and for the use of nets and fabrics has also been discovered. Rare sites indicate that pre-Clovis people sometimes lived in clusters of huts. Much of the evidence seems to suggest a marine lifestyle, at least along the coastlines; and some sites within the interior show a partial reliance on large-bodied mammals. Research also focuses on migration pathways into the Americas. Most archaeologists still favor the Bering Strait crossing from northeastern Asia: climatic events of that era restricted entry into Beringia and out of Beringia and into the North American continent. For pre-Clovis, the Mackenzie River Ice-Free Corridor was not open early enough. Scholars have hypothesized instead that the earliest colonists followed the coastlines to enter and explore the Americas, a theory known as the Pacific Coast Migration Model  (PCMM) Continuing Controversy Although evidence supporting the PCMM and the existence of pre-Clovis has grown since 1999, few coastal Pre-Clovis sites have been found to date. Coastal sites are likely inundated since the sea level has done nothing but rise since the Last Glacial Maximum. In addition, there are some scholars within the academic community who remain skeptical about pre-Clovis. In 2017, a special issue of the journal Quaternary International based on a 2016 symposium at the Society for American Archaeology meetings presented several arguments dismissing pre-Clovis theoretical underpinnings. Not all the papers denied pre-Clovis sites, but several did. Among the papers, some of the scholars asserted that Clovis was, in fact, the first colonizers of the Americas and that genomic studies of the Anzick burials (which share DNA with modern Native American groups) prove that. Others suggest that the Ice-Free Corridor would still have been usable if unpleasant entryway for the earliest colonists. Still others argue that the Beringian standstill hypothesis is incorrect and that there simply were no people in the Americas prior to the Last Glacial Maximum. Archaeologist Jesse Tune and colleagues have suggested that all of the so-called pre-Clovis sites are made up of geo-facts, micro-debitage too small to be confidently assigned to human manufacture.   It is undoubtedly true that pre-Clovis sites are still relatively few in number compared to Clovis. Further, pre-Clovis technology seems extremely varied, especially compared to Clovis which is so strikingly identifiable. Occupation dates on pre-Clovis sites vary between 14,000 cal BP to 20,000 and more. Thats an issue that needs to be addressed.   Who Accepts What? It is difficult to say today what percentage of archaeologists or other scholars support pre-Clovis as a reality versus Clovis First arguments. In 2012, anthropologist Amber Wheat conducted a systematic survey of 133 scholars about this issue. Most (67 percent) were prepared to accept the validity of at least one of the pre-Clovis sites (Monte Verde). When asked about migratory paths, 86 percent selected the coastal migration path and 65 percent the ice-free corridor. A total of 58 percent said people arrived in the American continents before 15,000 cal BP, which implies by definition pre-Clovis. In short, Wheats survey, despite what has been said to the contrary, suggests that in 2012, most scholars in the sample were willing to accept some evidence for pre-Clovis, even if it wasnt an overwhelming majority or whole-hearted support. Since that time, most of the published scholarship on pre-Clovis has been on the new evidence, rather than disputing their validity. Surveys are a snapshot of the moment, and the research into coastal sites has not stood still since that time. Science moves slowly, one might even say glacially, but it does move. Sources Braje, Todd J., et al. Finding the First Americans. Science 358.6363 (2017): 592–94. Print.de Saint Pierre, Michelle. Antiquity of mtDNA Lineage D1g from the Southern Cone of South America Supports Pre-Clovis Migration. Quaternary International 444 (2017): 19–25. Print.Eren, Metin I., et al. Refuting the Technological Cornerstone of the Ice-Age Atlantic Crossing Hypothesis. Journal of Archaeological Science 40.7 (2013): 2934-41. Print.Erlandson, Jon M. After Clovis-First Collapsed: Reimagining the Peopling of the Americas. Paleoamerican Odyssey. Eds. Graf, Kelly E., C.V. Ketron and Michael R. Waters. College Station: Center for the Study of the First Americans, Texas AM, 2013. 127-32. Print.Faught, Michael K. Where Was the Paleoamerind Standstill? Quaternary International 444 (2017): 10–18. Print.Fiedel, Stuart J. The Anzick Genome Proves Clovis Is First, after All. Quaternary International 444 (2017): 4–9. Print.Halligan, Jessi J., et al. Pre-Clovis Occup ation 14,550 Years Ago at the Page-Ladson Site, Florida, and the Peopling of the Americas. Science Advances 2.e1600375 (2016). Print. Jenkins, Dennis L., et al. Clovis Age Western Stemmed Projectile Points and Human Coprolites at the Paisley Caves. Science 337 (2012): 223–28. Print.Llamas, Bastien, Kelly M. Harkins, and Lars Fehren-Schmitz. Genetic Studies of the Peopling of the Americas: What Insights Do Diachronic Mitochondrial Genome Datasets Provide? Quaternary International 444 (2017): 26–35. Print.Morrow, Juliet E. After Anzick: Reconciling New Genomic Data and Models with the Archaeological Evidence for Peopling of the Americas. Quaternary International 444 (2017): 1–3. Print.Potter, Ben A., et al. Early Colonization of Beringia and Northern North America: Chronology, Routes, and Adaptive Strategies. Quaternary International 444 (2017): 36–55. Print.Scott, G. Richard, et al. Sinodonty, Sundadonty, and the Beringian Standstill Model: Issues of Timing and Migrations into the New World. Quaternary International 466 (2018): 233–46. Print.Shillito, Lisa-Marie, et al. New Researc h at Paisley Caves: Applying New Integrated Analytical Approaches to Understanding Stratigraphy, Taphonomy, and Site Formation Processes. PaleoAmerica 4.1 (2018): 82–86. Print. Tune, Jesse W., et al. Assessing the Proposed Pre-Last Glacial Maximum Human Occupation of North America at Coats-Hines-Litchy, Tennessee, and Other Sites. Quaternary Science Reviews 186 (2018): 47–59. Print.Wagner, Daniel P. Cactus Hill, Virginia. Encyclopedia of Geoarchaeology. Ed. Gilbert, Allan S. Dordrecht: Springer Netherlands, 2017. 95–95. Print.Wheat, Amber. Survey of Professional Opinions Regarding the Peopling of America. SAA Archaeological Record 12.2 (2012): 10–14. Print.

Retailing Assignment Example | Topics and Well Written Essays - 4000 words

Retailing - Assignment Example Dynamic economic conditions have compelled the leading retailers to re-evaluate the strategies related to the marketing channels. The varied altering trends in grocery retailing have created various opportunities for the suppliers and the manufacturers. With reference to the competitive market scenario, the retailers have enforced certain strategies and advanced plans as regards to the consumers’ behaviour (Memedovic, 2010). Company Information Tesco is considered to be the one of the biggest retailers in the global perspective. In the year 1997, it had established itself as the one of the prominent and trusted names in the field of grocery retail. Tesco represents the largest online grocery business; it targets its customers on the basis of purchase behaviour. The opportunities provided by Tesco within the websites facilitate to meet the requirement of its target consumers comprising the younger audience as well as the wealthy family audience (Datamonitor, 2004). J Sainsbury plc represents the parent as well as the host company of Sainsbury’s Supermarkets Ltd. It represents the third largest supermarket chain within the United Kingdom. It has implemented and executed certain strategies along with plans that ensure the sustainability within the competitive market scenario. Sainsbury’s vision is to be a trusted retailer (Irish Food Board, 2011). In accordance with the retailing business, the objective of the study is to compare and contrast between Tesco and Sainsbury with respect to their performance in various areas. The respective areas include store format, store design, advertising and promotions, customer segmentation and multi-channel platform. In this study, Mehrabian and Russell's approach-avoidance model will be applied. This model represents the effects of the store environment upon the consumer behaviour. In accordance with Mehrabian and Russell's approach-avoidance model, it has been further revealed that it lays emphasis upon n onverbal responses related to environmental factors that act as a major determinant of change in behaviour. Comparison and Contrast of Tesco and Sainsbury’s Performance Store Format The store format of an organisation has profound impact on the purchasing decisions. In several instances, store atmosphere, interior design and overall store environment determine the reaction of customers with respect to product purchase and consumption. The store environment comprises certain indications, messages and propositions to the customers. It can enhance the positive feeling and direct the anticipated consumer behaviour such as high inclination to purchase or longer time to stay in retail store (Gilboa & Rafaeli, 2002). Store atmosphere is a vital component of image of an organisation. For several retailers, aspects such as store layout, colour, lighting and music among others help to influence the buying behaviour of customers. They determine the selection of customers about the store to patronise. However, since the